Statement from Scholastic
Wednesday July 18, 2:00 pm ET
NEW YORK, July 18 /PRNewswire/ -- Scholastic has recently learned that some individuals have received copies of Harry Potter and the Deathly Hallows through the mail, beginning on Tuesday, July 17th, as a result of a breach of the on-sale agreement by the distributor, Levy Home Entertainment, and shipments made by DeepDiscount.com, a customer of that distributor. We are taking immediate legal action against DeepDiscount.com and Levy Home Entertainment. The number of copies shipped is around one one-hundredth of one percent of the total U.S. copies to go on sale at 12:01 am on July 21st.
We are also making a direct appeal to the Harry Potter fans who bought their books from DeepDiscount.com and may receive copies early requesting that they keep the packages hidden until midnight on July 21st.
Scholastic is especially grateful to the other retailers and distributors for their careful attention to keeping the books secure until the release time and for planning thousands of spectacular midnight parties where fans will celebrate together. And we ask everyone, especially the media, to preserve the fun and excitement for fans everywhere.
The fans themselves have made it abundantly clear that they are looking forward to going to the midnight parties, receiving their very own copy of the book and finally getting to read the book they have so anxiously awaited.
(copied from http://biz.yahoo.com/prnews/070718/nyw098.html?.v=101)
Please don't post spoilers in the comments, for those on my flist who are spoilerphobes. Thank you
Wednesday July 18, 2:00 pm ET
NEW YORK, July 18 /PRNewswire/ -- Scholastic has recently learned that some individuals have received copies of Harry Potter and the Deathly Hallows through the mail, beginning on Tuesday, July 17th, as a result of a breach of the on-sale agreement by the distributor, Levy Home Entertainment, and shipments made by DeepDiscount.com, a customer of that distributor. We are taking immediate legal action against DeepDiscount.com and Levy Home Entertainment. The number of copies shipped is around one one-hundredth of one percent of the total U.S. copies to go on sale at 12:01 am on July 21st.
We are also making a direct appeal to the Harry Potter fans who bought their books from DeepDiscount.com and may receive copies early requesting that they keep the packages hidden until midnight on July 21st.
Scholastic is especially grateful to the other retailers and distributors for their careful attention to keeping the books secure until the release time and for planning thousands of spectacular midnight parties where fans will celebrate together. And we ask everyone, especially the media, to preserve the fun and excitement for fans everywhere.
The fans themselves have made it abundantly clear that they are looking forward to going to the midnight parties, receiving their very own copy of the book and finally getting to read the book they have so anxiously awaited.
(copied from http://biz.yahoo.com/prnews/070718/nyw098.html?.v=101)
Please don't post spoilers in the comments, for those on my flist who are spoilerphobes. Thank you
no subject
Date: 2007-07-18 07:18 pm (UTC)Then again, I wonder if they realize that the fans who would go to midnight parties and preorder copies months ahead of time will do that whether there are leaked copies ahead of time or not, and most will be careful about spoiling the story for other people too.
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Date: 2007-07-18 07:20 pm (UTC)I never understood the crazy secrecy to be honest. How is knowing stuff going to deter sales? If people are so dependent on 'spoiler a/b/c' why would they buy a book just to find out who died or kissed or what? Then they'd just flip through it in a bookstore.
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Date: 2007-07-18 07:53 pm (UTC)no subject
Date: 2007-07-18 09:28 pm (UTC)no subject
Date: 2007-07-18 09:30 pm (UTC)no subject
Date: 2007-07-18 09:42 pm (UTC)no subject
Date: 2007-07-18 09:49 pm (UTC)More than that, it's bad for the business. I know it may sound silly for lots of people, but I work in a bookshop and If someone sells a very awaited book before you (it happens), it pwns you like hell. Not necessarly for this book but for the next one, people will go and buy it where they could have it before. That's disloyal. We have dates. We have rules and it's made for a purpose. You receive the books, you can read it of course, no one cares for that but you don't sell it and you don't dispatch it. Imagine if every bookshop would do that o_O.
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Date: 2007-07-18 09:55 pm (UTC)I am not saying that what DDDVD did was right, it's just the huge fuss over it is a little ott, IMO.
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Date: 2007-07-18 10:01 pm (UTC)I can understand the people who buy the books earlier. I would do the same. I can't understand the booksellers who don't respect the timing, honestly that's all. Harry Potter or something smaller, it doesn't matter ^^. The point is still the same as far as I'm concerned and Scholastic has all the right to send the lawyers against Discountwhatever ^^.
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Date: 2007-07-18 10:06 pm (UTC)I agree they have the right to send lawyers after dddvd. Asking people not to read it if they got it by mistake is a bit odd though :)
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Date: 2007-07-19 01:23 pm (UTC)no subject
Date: 2007-07-18 09:42 pm (UTC)no subject
Date: 2007-07-19 01:25 pm (UTC)(I mean, I also don't understand the people who gleefully spoil other people on purpose, ya know? That seems a bit weird to me as well!! Your own use of cut-tags is VERY much appreciated!)
no subject
Date: 2007-07-19 04:44 pm (UTC)P.S.
Date: 2007-07-19 04:44 pm (UTC)Re: P.S.
Date: 2007-07-22 09:50 pm (UTC)no subject
Date: 2007-07-18 09:27 pm (UTC)no subject
Date: 2007-07-18 09:43 pm (UTC)no subject
Date: 2007-07-18 11:58 pm (UTC)no subject
Date: 2007-07-19 12:34 am (UTC)